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Sitekit CMS makes web optimisation simple

Static web pages - those that are written in plain HTML - are easily optimised.

However, this has to be done manually, page by page, by someone who is familiar with HTML coding: a time-consuming process that is untenable for all but the most basic of websites.

Optimisation using Sitekit CMS

Web pages that are produced by a content management system are much more efficient to create and edit than static pages, but not all content management systems produce indexable web pages. Pages that are generated in this way are generally not favoured by search engines because they typically have lengthy URLs that are made up of long strings of characters, intelligible only to the system. Some content management systems do not provide a user-friendly interface for editing the various elements that need to be optimised, in which
case promotion consultants have to be employed, which adds to cost and delays the project.

Sitekit CMS ensures your non-technical staff can build up expertise in the positive promotion of your website to the search engines, keeping your pages close to the top of the list. With Sitekit CMS your web team has, at their fingertips, a series of powerful tools to optimise any aspect of your website.

Sitekit CMS' SEO Features:

Page Headings

Sitekit CMS encourages your editors to use structured formatting such as Page Title, Page Header and Page Sub Header. As well as ensuring consistency of formatting this gives you the opportunity to further enhance the visibility of your page by incorporating keywords into the headings and subheadings of your pages. The spiders read the text associated with the heading tags and rank these highly.

Page Summary Text

Sitekit CMS offers your editors the opportunity to provide a short summary of each page, which is used alongside the page title in the sitemap. This is another opportunity to add keywords that will be picked up by the search engine spider.

Editorial Text

Your editors are able to modify the editorial text on any page at any time, which means they can alter the placement and frequency of keywords to optimise the page for a specific market or to keep up with new terminology.

Page Title

The page title is the line of text that appears in search engine results and is therefore of direct use to your audience as well as the search engine spiders.

Page Name

This provides your new page with a spider-friendly URL as well as giving you an opportunity to make use of keywords that are relevant to the content of the page.

Page Description

This is a short line of text that will appear below the page title in the search engine listings. It is also indexed by the spiders and should be optimised to contain the keywords that have been chosen to best reflect the content of the page, to keep it specific.

Keywords

This is a list of keywords that best reflect the content of the page, in order not to dilute the effect of individual keywords.

Alt Tag Text

Every image that is displayed on a web page has an alt tag - a short piece of text that can be used to describe the image for people who are using text-only browsers or text-to-speech software. This is a useful opportunity to add keywords.

Increasing your website's visibility

External Links

Links between websites are very important for visibility with the search engines - they are how the spiders move from one site to another. A links page is therefore highly desirable so that your site can establish reciprocal links with other relevant sites. Sitekit CMS lets your editors add and manage external links using a links library and they can create multiple links pages, each of which will increase the visibility of your site. The system can be set to send a daily
email to the links administrator, which will flag up broken links. This helps to prevent your site being penalised by the search engines for links that no longer work.

Internal Links

Search engine spiders use the internal links of a website in order to find their way to all the pages of the site. Sitekit CMS uses text links in the menu (as opposed to graphical links),
which makes it easy for the spiders to find the links, and the use of keywords in the link text adds to the ranking of the page.

Spider Friendly Page Names

Sitekit CMS encourages editors to give a logical name to every page that they create. The system then uses this name to generate a spider-friendly URL (typically ending in .html)
with which it masks the unfriendly string of characters by which the system defines the page. Editors can further enhance the visibility of the page by using a suitable keyword as the page name. Pages can be organised into pseudo directories by adding slashes to the page name, which gives further scope for using keywords.