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Website reports

The ability to measure the performance of your website in exact detail is fundamental to your website's success

Not only to ensure online success of your web investment, but as an invaluable tool for accurately profiling of your customers to give you the necessary detail to optimise your business processes.

The Sitekit CMS reports section

This is split into who's on, the audit trail and statistics. Reporting is fundamental to good CMS as it lets you see how your site is being used so that you can further refine navigation or the design if necessary. Each report deals with a different type of data gathering.

 

Who's on

Who's on allows you to look at the browsing patterns of users that are currently looking at your site. You can see how long they have been on your site and the path they have taken as they have navigated through the site.  

Audit trail

The Audit Trail allows the site editors to return to a previous version of any editorial page on the site. The administrator can look at all the edits down in a specific period and see how a particular page version has changed over time and which user has made the change. The old page version is viewable in both XML and HTML. Content from older pages can be pasted back into the relevant pages editorial section to rollback a page's content to that of the older version.

 

The statistics reports

Statistics reports allow you to gather longer-term data on how your site has been used.
Sitekit CMS make the following reports available via the administration system.

• Page visits - what are the most popular pages on your site.
• Unique visitors - because we use cookies to track users on the site we can infer how many of those visitors are unique. This statistic is more useful than that of page visits as it is less affected by search engine spiders.
• Referrers - where have your visitors come from? This is important in finding areas of weakness in reciprocal linking.
• Browser agent string - with what are you being browsed. This can be useful in identifying if anomalous spikes are from spiders or legitimate users.
• Search terms - what have your users been looking for on your site.

In addition to the above the stats module permanently displays daily updated graphs of the number of page visits over the last 30 days and the last 12 months, monthly totals for visits and bandwidth. Finally if the data displayed are not enough for you, you can download your sites IIS log in CSV format for import into any other 3rd party log analysis software. For ease of use this bulky data is zipped and emailed to you.

Sitekit CMS unique feature

Sitekit CMS also allows you to subscribe to a stats emailer. This program emails the headline stats for your site and their associated graphs to your desktop once a month.