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CRM Integration with Sitekit CMS

Empower Sales and Marketing teams, effectively capture data and personalise web experiences.

Integrating CRM integration with Web content management systems can be very empowering for sales and marketing teams. The flexibility of these integrations allows for so many different possibilities to streamline business processes and improve customer experiences.

How can integrating your CRM with Sitekit CMS help your business?

• Create marketing leads from anonymous website visits.
• Personalise the web experience to the interests of the customer
• Control access to the information visitors can see on your website via the CRM system.
• Display compelling content based on your visitor’s online and offline activity.
• Score leads and automate marketing activities.
• Increase sales conversion rates.
• Improve customer service via online Case/Ticket Management.
• Encourage client self service, reducing back office administration effort.
• Enhance the knowledge value within CRM by capturing key actions online e.g. client logs in, client downloads a document, client completes a survey etc.
• Trigger workflows and automate marketing activities from website visits
• Observe email campaign performance per individual recipient Correlate the value of sales and marketing investment versus website conversions.

Effective data capture

Integrating Sitekit CMS with leading CRM systems enables organizations to automate the capture of information from web visitors, this could be responses from a specific campaign, a filled in contact form or an event registration. Data captured on a web form is automatically added into the CRM system, ready to be followed up by the sales team.

Personalise web experiences

Sitekit CMS and CRM integration can make sure that data captured is synchronized with the data that your organisation might already have on a web visitor. Data can then be exposed from the CRM back to the Sitekit CMS powered website which allows information to be personalised according the visitor, for example an extranet might welcome back the visitor by name and display the information relevant to the level of subscription they have.