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Membership Management for NHS Foundation Trusts

Membership allows supporters to become actively involved in shaping an organisation and ensures it is locally representative and in the best or interests of its community. 

The creation of NHS Foundation Trusts is a key step in public sector reform - giving greater freedoms to NHS organisations. NHS Foundation Trusts will strengthen the link between hospitals and local communities.

A website can be a great tool to engage a wide range of people and promote the benefits of membership. Sitekit CMS membership management functionality enables trusts to accept registration on-line and give members controlled access to an extranet for information. Personalised pages can then easily be served to provide a more relevant and engaging area for visitors.


Reporting

As part of the application process for Foundation status, NHS Trusts will be required to set out their detailed proposals for the minimum size and composition of their membership.

Sitekit CMS can capture detailed data to help easily build a member’s profile and build a powerful membership database; this can help a Trust identify trends, patterns and gaps in its membership and ensure that the membership is representative of the communities it serves.  Data can then be exported into detailed reports to assist Trusts when reporting to the governing body, Monitor.

Benefits of Sitekit CMS membership management:

  • Accept on-line registrations through the website
  • Give members controlled access to an extranet for information
  • Identify trends, patterns and gaps in their membership
  • Ensure that the membership is representative of the local community.

Membership Features and Tools

Data Capture

Powerful on-line registration forms can be easily created using Sitekit CMS, to allow a site visitor to register to become a member through the website. On-line forms can allow members to select their own subscription to receive content through preferred channels such as newsletters, alerts and updates. Visitors can also customise their site experience by opting to have content filtered based upon these channels or by specifying areas of interest, ensuring the information they see is relevant and engaging.   This type of functionality is especially powerful when building member extranets.

CRM integration

Membership registration can be integrated with your existing customer databases or back office systems, new members get automatically recorded into the CRM system. Integration of the systems allows your member’s website access to be controlled via your CRM system.

Email Marketing

Integration with the Sitekit CMS email marketing module, enables you to send targeted messages and stay in touch with your members via email. The emil marketing module can manage subscription lists based upon form submissions by site visitors and unsubscribe requests received.

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